Working with Openet Telecom Ltd since 2014, I led and the design and frontend development to provide them with a highly scaleable and customisable CMS. More recently they wanted to drive users to new product offerings by simplifying their homepage content.
Working closely with the Marketing Manager at Openet, content was prioritised and wireframes sketched out. In order to drive users through to constantly changing product offerings the content was stripped back to the bare minimum. The challenge placed greater importance on visual design and microinteractions in order to increase engagement.
Concepts were created in Sketch and then synced to InVision to create the prototype. The interactions of the drawer style menu and some ideas for content structure were shown here. Using Principle for Mac, I created high fidelity microinteraction prototypes for the product carousel.
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