Wireframe Sketching
UI Design

Design Lead

UX Direction
Karen Reilly

Working with Openet Telecom Ltd since 2014, I led and the design and frontend development to provide them with a highly scaleable and customisable CMS. More recently they wanted to drive users to new product offerings by simplifying their homepage content. 

Homepage Concept & Microinteraction

Working closely with the Marketing Manager at Openet, content was prioritised and wireframes sketched out. In order to drive users through to constantly changing product offerings the content was stripped back to the bare minimum. The challenge placed greater importance on visual design and microinteractions in order to increase engagement.

Concepts were created in Sketch and then synced to InVision to create the prototype. The interactions of the drawer style menu and some ideas for content structure were shown here. Using Principle for Mac, I created high fidelity microinteraction prototypes for the product carousel.


Selected Works

Aer Lingus Responsive WebCase Study · 2020

Aer Lingus LoyaltyCase Study · 2020

Iterate Branding & IdentityCase Study · 2018

Runway Design SystemCase Study · 2019

IMMA ConceptCase Study · 2017

123.ieCase Study · 2016

Motor Insurance Quote JourneyCase Study · 2016